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A New Way to Visualize Architecture: The Holograph


Maria Lorena Lehman


Founder — Sensing Architecture ® Academy

Image Credit: © chadmagiera | Flickr

There is a new way to visualize architecture and communicate its design. It is a new method which comes in the form of the “holographic architectural representation system”. Now, you may be wondering what that all means — so before I go any further, have a look at the following video so you can see first-hand how holographs are changing the way architecture can be presented and communicated. See if you can spot the advantages to having such a holograph presentation system.


The advantages to the holographic presentation system are many. In fact, the following are just a few:

  • Easy to store and travel with
  • Full color: you can see materiality in the model
  • Fast to produce
  • Can integrate nicely with your workflow (can be created from Autodesk software)
  • Can use channeling feature: allowing up to four images on one holographic print

So with all of these advantages you may ask — what does this way of printing holographs do to help architectural design? Well, for starters this holographic printing solution takes modeling to another level where greater accuracy can emerge. The thin surface that becomes a model in full color can reference the materiality of your project in great detail, which results in you being able to have more informative discussions and decision-making sessions with your clients and design team members. Another benefit of this holographic printing method is that it is very easy to replicate — in other words you can leave a holographic model behind with your client, consultant, or project investor. All that is needed to see the holograph is a halogen or LED light source.

Earlier in this article I mentioned that these holographic prints can use a channeling feature. Well, the following video will show you how this works in action. Again, this is where up to four images can be shown on one holographic print.


And finally, just in case you may be interested in such a holographic printed model for your architectural design project — you can have them made through a company called Zebra Imaging.


what members are saying...
Maria: I came across your website through a reference in today's Architect Weekly ezine and am delighted I did. I'll bookmark your site and check back often. I read the first article and then the second and thirty minutes later realized how much time had passed. I've been practicing for thirty years and have always missed the stimulation of academia. I find each of your brief dissertations sort of like a day in design studio. Thanks for the inspiration.

Ron Ward
AI Group Design
I am excited to see you touch a vein of values in architecture, I have been chasing myself for years. Your depth of involvement in these very deep subjects is really beautiful and passionately dealt with and well written. Sound, color and value, shape, texture, scale, smell.... all definitive measures of the spaces we should be alert to. [...] I will savor the rest of your investigation of sensuality in architecture. I'm Glad I found you.

Dennis McLaughlin
McLaughlin Architect
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Maria Lorena Lehman is a visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

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