contact maria lorena lehman

send your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

special encore webinar presentation

Register for the FREE Special Encore Webinar Presentation that will teach you three techniques for creating extraordinary design concepts that outsmart problem complexity.


The Rising Role of the Building System Aimed at Using Social Media


Maria Lorena Lehman


Founder — Sensing Architecture ® Academy

Image Credit: © Oversocialized | Flickr

As the World Wide Web and social media encourage more and more digital and virtual social interactions, will the role of the architectural building system have a new place in contributing to or detracting from the way we humans interact with each other? With so so many people now using social media, I think the answer is yes.

In an article I read recently called Is a Social Crash Coming, the notion of a “hyper-connectivity” surfaces along with its ramifications in terms of human touch — or the ability for people to engage in person-to-person interactions. As an architect, I think this is a very interesting topic, especially when thinking about the role architecture has had. As an example, think of the effect of the “agora” as a Greek gathering place…it changed the dynamic of how people interrelated and behaved.

As the World Wide Web and social media make us more “present” in the minds of so many more people than ever before, I think that architectural design will need to refresh its ability to provide great focus for its occupants, by helping them to make the most of their personal face-to-face connections, while also staying current within their often global social media networks.

Buildings that “Read” You to Help You with Everyday Life

Part of this challenge will be a building’s ability to help occupants visualize and make sense of a tremendous amount of incoming information (a large part of which is coming from all of their social networks), while also helping occupants take that information from those connections that they find useful, to ultimately be able to inject what is of prime importance and relevance into their everyday real-world life.

For instance, while working in an office building an employee might be trying to work contingently on a project task at hand, while also being interrupted by numerous social media requests coming from both faraway and neighboring coworkers. In this case, an adaptive architecture could understand which interactions are happening when, and help the employee to extract information into his or her physical office for future meetings or presentations that will happen that day on location (within the office building).

Thus, the architecture could help that employee work more efficiently, with less stress and with greater foresight — as such an office might also be prompted by that employee’s social media interactions to prepare itself for upcoming brainstorming or a more formal presentation meeting at hand. Thus, the office could change itself transiently throughout the day as “virtual conversations” occur that affect the present employee’s tasks at hand.

In the end, as an architect you should keep your eye on emerging social media trends, for they are changing the way people interact both socially and professionally. And of course, architecture plays a large role in how people carry out their lifestyle design. For this reason, architectural design can be used as a social tool to help people make the most out of their many “connections”.


what members are saying...
Maria: I came across your website through a reference in today's Architect Weekly ezine and am delighted I did. I'll bookmark your site and check back often. I read the first article and then the second and thirty minutes later realized how much time had passed. I've been practicing for thirty years and have always missed the stimulation of academia. I find each of your brief dissertations sort of like a day in design studio. Thanks for the inspiration.

Ron Ward
AI Group Design
I am excited to see you touch a vein of values in architecture, I have been chasing myself for years. Your depth of involvement in these very deep subjects is really beautiful and passionately dealt with and well written. Sound, color and value, shape, texture, scale, smell.... all definitive measures of the spaces we should be alert to. [...] I will savor the rest of your investigation of sensuality in architecture. I'm Glad I found you.

Dennis McLaughlin
McLaughlin Architect
read more testimonials
blog article categories

Maria Lorena Lehman is a visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

maria lorena lehman, as seen in...
featured posts
Video Micro-Lectures

How to Avoid this Common Architectural Technology Integration Mistake when Designing

When designing, how do you avoid this common architectural technology integration mistake? In this Micro-Lecture, you will learn three steps to help you holistically inject emerging technologies into the environments you design. These steps serve to heighten your project's sensory design performance for occupants.

Architectural Design

The Promise of Multi-Sensory Design to Solve for Your Project Challenges

A key to finding a design convergence point that solves for many of the challenges your project faces is to place your building occupants at the center, through multi-sensory design. From here, it becomes possible to innovate architectural experience while also overcoming the difficult project challenges that exist.

Architectural Design

The Gap between Your Creative Vision and Design Tools

As architects, often there is a gap between the vision for a building design and the existence of materials available with which it can be built. Yet, the gap between creative vision and creative tools is also just as important --- but in a different way.