When designing, do you strive to design projects that look like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.
As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.
How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.
The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.
There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.
I invite you as an architectural designer to unlock the power of 3D to 4D visualization. Going from 3D visualizations to interactive 4D immersive VR experiences of your design projects (with sound) will convey your concept ideas better by making your multi-sensory design interventions come to life in more tangible ways.
What if an architectural environment could change, learn, and adapt to help occupants as they live, work, heal, or play within a given space? Furthermore, what if such an environment allowed visitors to leave their own “mark” within its design fabric, so future occupants could perceive what came before? Such a malleable architectural environment, would work as if it were a fluid sculpture – able to absorb and preserve a “fingerprint” while still being able to respond to current and future needs and goals.
How often do you work to improve your creativity? You see, creativity is like a muscle, and it must be exercised for you to become a quick and smart design thinker and decision-maker. The key is to know how to push yourself into new “creativity zones” where you can learn to shift paradigms, use new tools, unlock new processes, and even find new ways of working with your team.