As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.
How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.
The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.
There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.
Most recently, I have been working with procedural modeling software to create very forward-thinking conceptual designs. This way of modeling objects, buildings, or even cities is quite interesting as it allows for a more rapid testing, experimentation, and prototyping of ideas. And when procedural modeling integrates sensory design methodologies, opportunity to achieve high level poetics can surface.
Maria Lorena Lehman's book entitled, Adaptive Sensory Environments, is a 2017 Nautilus Book Award Silver Medal Winner in the “Creative Process” category.
I was surprised by the number one question architects asked me during a recent survey I conducted. They wanted to know “Should I ever be completely satisfied with my architectural design project? And how do I know when to be satisfied with it?” These are both very good questions, and they each led me to think even more deeply about my own creative design process. The following is how I think about design project completion and satisfaction.