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Professional Practice

A collection of articles about the professional practice of architecture.

Professional Practice
Professional Practice

How to Find Your Uniqueness as an Architect and Gain a Competitive Advantage

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

When designing, do you strive to design projects that look like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.

Professional Practice

How to Get Client Approval for Your Most Innovative Design Ideas

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.

Professional Practice

How to Win Clients in New Markets with Confidence in Your Design Presentations

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.

Professional Practice

How to Win New Clients with Presentations that Showcase the Genius in Your Designs

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.

Professional Practice

How to Create Competitive Advantage and Win Clients with Designs You Are Proud Of

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.

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Maria Lorena Lehman is a visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

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featured posts
Design Process

Top 3 Questions to Drive Extraordinary Concept Design

The phase during your architectural project when you have the most leverage is during your concept design phase. Ideas, design decisions, and iterative changes made at this stage take less effort, cost, and time. But there is a critical driver behind the concept design phase, and it is your “creative vision”. To empower your creative vision, ask yourself the following questions as you design…

Design Process

Use the “Gradation Method” to Design Architecture for True Happiness

When designing environments, do you adhere to a “one-size-fits-all” approach? Or do you try to personalize your environments for individual building occupants? Many designers use technology to help with the personalization of a design; yet, there is also another approach to consider that, when coupled with technology, can strengthen your design even further. This approach is what I call the “Gradation Method”.

Design Process

Unlock the Potential of Your Most-Used Design Tool

It is wise not to take your design tools for granted, and to analyze how much they are helping you so you can make necessary adjustments to improve your design process. The following is a question to ask of your most-used design tool(s)…