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Professional Practice

A collection of articles about the professional practice of architecture.

Professional Practice
Professional Practice

How to Find Your Uniqueness as an Architect and Gain a Competitive Advantage

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

When designing, do you strive to design projects that look like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.

Professional Practice

How to Get Client Approval for Your Most Innovative Design Ideas

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.

Professional Practice

How to Win Clients in New Markets with Confidence in Your Design Presentations

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.

Professional Practice

How to Win New Clients with Presentations that Showcase the Genius in Your Designs

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.

Professional Practice

How to Create Competitive Advantage and Win Clients with Designs You Are Proud Of

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.

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Maria Lorena Lehman is a multi award-winning visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Tech and a Master in Design with Distinction from Harvard University Graduate School of Design. CLICK HERE to learn more.

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featured posts
Architectural Design

How to Design for Architectural Flow

Architectural flow is a higher-level poetic goal to reach as you design environments. After all, there is a significant difference between a building that houses a variety of independent functions that co-exist near one another versus a building that fosters functions that harmonize with each other as each leverages the other. This is an important characteristic of architectural flow – where an occupant narrative emerges from a well-designed environmental narrative.

Architectural Design

How to Design Environments beyond Function to Reach a New Level of Poetics

Designing occupant-centered architecture calls for designers to think about environments as providing more than mere comfort. For architectural design, this means striving to reach beyond functionality within your solution. Together with function, aesthetics and meaning must be fused. But how do these all work together to yield new kinds of poetics that innovate occupant experience to uplift quality of life for the better?

Design Process

How to Leverage the Future of Architectural Concept Design

What will the future of the architectural design process bring? Will you carry forward your trusted design methods while also injecting the opportunities that emerging design technologies bring? As a forward-thinking designer, I invite you to consider what your own future design process could be like, with the continual development of augmented/virtual reality, prediction algorithms, and faster global communication.