When designing, do you strive to design projects that look like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.
As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.
How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.
The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.
There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.
As an environmental designer, it is important to make smart design decisions during your creative process – at all stages. This is where the practice of design fiction can be injected into your process, to help you formulate not just one design solution that you iterate; but a variety of possible solutions that you can compare, test, or explore quickly at the beginning of your concept formulation process.
In history, there have been times when an “unbuildable” concept, only realized on paper, was paradigm shifting – as such concepts served to shift the mindset of the people toward greater innovative possibilities for the future. I still find it fascinating to see these “unbuildable” concept drawings from yesteryear, and then to think about how our current “unbuildable” concepts will impact the future of our present time.
As is typical with the present-time, we are always in the midst of emerging trends. For designers, this means either following the trends or setting new ones by being well ahead of the curve. Environmental design is no different. As advancing technologies like virtual reality lead to augmented realty, or as interactive physical space leads to adaptive physical space, it becomes fascinating (and necessary) to question where these technological developments are heading.