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Professional Practice

A collection of articles about the professional practice of architecture.

Professional Practice
Professional Practice

How to Win New Clients with Presentations that Showcase the Genius in Your Designs

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.

Professional Practice

How to Create Competitive Advantage and Win Clients with Designs You Are Proud Of

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.

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Maria Lorena Lehman is a visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

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featured posts
Adaptive Architecture

Using Design to Step Beyond One's Comfort Zone

It seems that the environment can help its occupants to expand beyond their own comfort zones, to achieve higher potentials and realize authentic fulfillment. This does not mean pushing a person into a situation that is dangerous or completely unexpected. But it does mean helping a person step into their next level of greatness.

Neuroscience

Neuroscience: Changing the Way You Design for Function

Use neuroscience to not only improve life as we currently know it, but to also question and innovate the way we live. I have a hunch that it will unlock new and exciting ways for people to perceive and interact with the world around them --- all because the environment does not take function for granted.

User Experience

Top 3 Tips to Connect Emotionally with Your Building Occupants

Three fantastic methods to help you create architectural designs that touch occupants in just the right way, and at just the right time --- so they will connect with themselves, with each other, and with your design work in beneficial ways.