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Professional Practice

A collection of articles about the professional practice of architecture.

Professional Practice
Professional Practice

How to Get Client Approval for Your Most Innovative Design Ideas

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.

Professional Practice

How to Win Clients in New Markets with Confidence in Your Design Presentations

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.

Professional Practice

How to Win New Clients with Presentations that Showcase the Genius in Your Designs

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.

Professional Practice

How to Create Competitive Advantage and Win Clients with Designs You Are Proud Of

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.

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Maria Lorena Lehman is a visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

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featured posts
Adaptive Architecture

How Procedural Modeling Can Change the Future

Most recently, I have been working with procedural modeling software to create very forward-thinking conceptual designs. This way of modeling objects, buildings, or even cities is quite interesting as it allows for a more rapid testing, experimentation, and prototyping of ideas. And when procedural modeling integrates sensory design methodologies, opportunity to achieve high level poetics can surface.

News

Nautilus Book Award Winner: Adaptive Sensory Environments by Maria Lorena Lehman

Maria Lorena Lehman's book entitled, Adaptive Sensory Environments, is a 2017 Nautilus Book Award Silver Medal Winner in the “Creative Process” category.

Design Process

How to Know When Your Project is Complete: From Satisfaction to Fulfillment

I was surprised by the number one question architects asked me during a recent survey I conducted. They wanted to know “Should I ever be completely satisfied with my architectural design project? And how do I know when to be satisfied with it?” These are both very good questions, and they each led me to think even more deeply about my own creative design process. The following is how I think about design project completion and satisfaction.