When designing, do you strive to design projects that look like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.
As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.
How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.
The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.
There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.
Architectural flow is a higher-level poetic goal to reach as you design environments. After all, there is a significant difference between a building that houses a variety of independent functions that co-exist near one another versus a building that fosters functions that harmonize with each other as each leverages the other. This is an important characteristic of architectural flow – where an occupant narrative emerges from a well-designed environmental narrative.
Designing occupant-centered architecture calls for designers to think about environments as providing more than mere comfort. For architectural design, this means striving to reach beyond functionality within your solution. Together with function, aesthetics and meaning must be fused. But how do these all work together to yield new kinds of poetics that innovate occupant experience to uplift quality of life for the better?
What will the future of the architectural design process bring? Will you carry forward your trusted design methods while also injecting the opportunities that emerging design technologies bring? As a forward-thinking designer, I invite you to consider what your own future design process could be like, with the continual development of augmented/virtual reality, prediction algorithms, and faster global communication.