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Professional Practice

A collection of articles about the professional practice of architecture.

Professional Practice
Professional Practice

How to Find Your Uniqueness as an Architect and Gain a Competitive Advantage

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

When designing, do you strive to design projects that look like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.

Professional Practice

How to Get Client Approval for Your Most Innovative Design Ideas

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

As an architect, one of the most beneficial skillsets for you to develop is your ability to create truly innovative designs that your clients love. Over the years, I have heard about the huge challenge architects face as they strive to both innovate their design and “sell” those innovative ideas to their client for approval.

Professional Practice

How to Win Clients in New Markets with Confidence in Your Design Presentations

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

How do you gain experience in a new market, when you do not have any experience to show you can do the job? The following are two ideas to give your architectural firm a tremendous advantage when presenting architectural design proposals to win new clients and project commissions.

Professional Practice

How to Win New Clients with Presentations that Showcase the Genius in Your Designs

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

The key to winning new clients and getting your most ingenious designs approved is to give leading-edge presentations that make even your most complex design ideas easy for clients to grasp, so they understand why investing in your design solution is a must. The following are three ideas to help your architecture firm win new projects with presentations that showcase the genius in your designs.

Professional Practice

How to Create Competitive Advantage and Win Clients with Designs You Are Proud Of

By

Maria Lorena Lehman

|

Founder — Sensing Architecture ® Academy

There are a lot of architectural design firms out there, and everyone thinks their designs are unique. But clients are not just buying “good-looking” and unique designs that are functional; they care about building designs that bring value to their bottom line — helping their building occupants thrive.

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Maria Lorena Lehman is an award-winning visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

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featured posts
Design Process

How Design Fiction Can Help Your Design Iteration Process

As an environmental designer, it is important to make smart design decisions during your creative process – at all stages. This is where the practice of design fiction can be injected into your process, to help you formulate not just one design solution that you iterate; but a variety of possible solutions that you can compare, test, or explore quickly at the beginning of your concept formulation process.

Design Creativity

How "Unbuildable" Design Concepts Can Advance the Architectural Discipline

In history, there have been times when an “unbuildable” concept, only realized on paper, was paradigm shifting – as such concepts served to shift the mindset of the people toward greater innovative possibilities for the future. I still find it fascinating to see these “unbuildable” concept drawings from yesteryear, and then to think about how our current “unbuildable” concepts will impact the future of our present time.

Technology

How to Learn from the Future to Become a Design Pioneer

As is typical with the present-time, we are always in the midst of emerging trends. For designers, this means either following the trends or setting new ones by being well ahead of the curve. Environmental design is no different. As advancing technologies like virtual reality lead to augmented realty, or as interactive physical space leads to adaptive physical space, it becomes fascinating (and necessary) to question where these technological developments are heading.