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A New Way to Visualize Architecture: The Holograph

By Maria Lorena Lehman — Get more articles like this sent to your email HERE.

Image Credit: © chadmagiera | Flickr

There is a new way to visualize architecture and communicate its design. It is a new method which comes in the form of the “holographic architectural representation system”. Now, you may be wondering what that all means — so before I go any further, have a look at the following video so you can see first-hand how holographs are changing the way architecture can be presented and communicated. See if you can spot the advantages to having such a holograph presentation system.


The advantages to the holographic presentation system are many. In fact, the following are just a few:

  • Easy to store and travel with
  • Full color: you can see materiality in the model
  • Fast to produce
  • Can integrate nicely with your workflow (can be created from Autodesk software)
  • Can use channeling feature: allowing up to four images on one holographic print

So with all of these advantages you may ask — what does this way of printing holographs do to help architectural design? Well, for starters this holographic printing solution takes modeling to another level where greater accuracy can emerge. The thin surface that becomes a model in full color can reference the materiality of your project in great detail, which results in you being able to have more informative discussions and decision-making sessions with your clients and design team members. Another benefit of this holographic printing method is that it is very easy to replicate — in other words you can leave a holographic model behind with your client, consultant, or project investor. All that is needed to see the holograph is a halogen or LED light source.

Earlier in this article I mentioned that these holographic prints can use a channeling feature. Well, the following video will show you how this works in action. Again, this is where up to four images can be shown on one holographic print.


And finally, just in case you may be interested in such a holographic printed model for your architectural design project — you can have them made through a company called Zebra Imaging.





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AI Group Design
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Dennis McLaughlin
McLaughlin Architect
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Maria Lorena Lehman is a multi award-winning visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Tech and a Master in Design with Distinction from Harvard University Graduate School of Design. CLICK HERE to learn more.

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