contact maria lorena lehman

send your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

spECIAL MASTERCLASS: Design concept formulation

AHA MOMENTS, GUARANTEED.

Join Now to learn my HPA Design Formula to improve your architectural design concept formulations. This formula will help bring your mindset, skillset, and project design results to new heights. Plus, get the Design Insight Digest, FREE.

CLICK HERE TO JOIN NOW

How Emotion Impacts the Perception of Architecture

By Maria Lorena Lehman — Get more articles like this sent to your email HERE.

Image Credit: © kantver | Fotolia

The Link Between Emotion and “Sense of Place”

Architecture can trigger emotion. Just look at how designed memorials can trigger emotions like pride, sadness, or gratitude. Similarly, other building types can yield surprise or can even mellow one’s mood. It all becomes a matter of how a particular place is designed — to trigger for an emotional response in its occupants.

Emotion in architecture can often be linked to how well an architecture exudes a “sense of place” — where the emotion experienced of a particular architecture can be shaped by its “sense of place”. Often, “sense of place” can help an architecture take on a type of personality — and this personality can serve to trigger emotion in its building occupants because it connects with them.

But the question remains: Why is human emotion an important factor for you to consider as you design your architecture? For starters, reaching for an emotional response in occupants can help your architecture achieve a higher level of poetics. You see, when your architecture can connect emotionally with its occupants, its message and its meaning can be felt more deeply — thus, more readily leaving a lasting impression.

Architecture that Unfolds Into a Story

In the book called Atlas of Emotion by Giuliana Bruno, motion is linked with emotion, as are the physiological bodily sensations that result because of a felt emotion. (1) So what does this mean for you? As your architecture guides occupants along its journey, both intellectually and physically, it takes them on an emotional narrative which affects where they go, how they behave, and what they remember.

In essence, emotion is a critical link that impacts the perception of architecture by occupants. So, how do you do it? How do you design for human emotion with your architecture?

Well a first step is to design through the senses — using architectural qualities like materiality, light, and sound, you can create an architectural journey where the narrative pushes and pulls at different emotions. In other words, you can tell a story with your work using different architectural characteristics.

Secondly, the grand gesture behind your architecture can stand poetically to trigger certain emotions in occupants. This initial design concept can pull from aspects like metaphor, juxtaposition, or even new kinds of beauty. Emotion can be triggered if the design concept connects with occupants.

Reference:

(1) Bruno, Giuliana. Atlas of Emotion. Verso: New York. 2002

...

NEXT STEP: YOUR DESIGN PARADIGM SHIFT

JOIN THE CONVERSATION

...

TESTIMONIALS

what members are saying...
Maria: I came across your website through a reference in today's Architect Weekly ezine and am delighted I did. I'll bookmark your site and check back often. I read the first article and then the second and thirty minutes later realized how much time had passed. I've been practicing for thirty years and have always missed the stimulation of academia. I find each of your brief dissertations sort of like a day in design studio. Thanks for the inspiration.

Ron Ward
AI Group Design
I am excited to see you touch a vein of values in architecture, I have been chasing myself for years. Your depth of involvement in these very deep subjects is really beautiful and passionately dealt with and well written. Sound, color and value, shape, texture, scale, smell.... all definitive measures of the spaces we should be alert to. [...] I will savor the rest of your investigation of sensuality in architecture. I'm Glad I found you.

Dennis McLaughlin
McLaughlin Architect
read more testimonials
journal article collectionsresearch designs

Maria Lorena Lehman is a multi award-winning visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Tech and a Master in Design with Distinction from Harvard University Graduate School of Design. CLICK HERE to learn more.

maria lorena lehman, as seen in...
featured posts
Design Creativity

Do You Design Architecture "Beyond the Box"?

Developing the ability to evolve your design process is critical not only to your architectural brand, but also to the clients and building occupants your design projects serve. By formulating design concepts that push boundaries, you eliminate getting stuck or plateauing as you improve your design thinking and design doing from project to project.

Adaptive Architecture

The Fluidity of Nature in Architectural Response

With the continual development of biomimicry that learns from nature to create design solutions, it is important to see the “bigger picture” as well. This is about more than replicating nature’s design exactly as it presents itself. Instead, to embody the fluidity of nature within environmental designs, an even deeper philosophical design awareness is needed. A designer with such an awareness may ask: How can a building “breathe” in and out to help its occupants as they strive to reach their goals?

Design Process

How to Expand (and Sharpen) Your Design Process

When designing architectural environments, how do you notice your creative thinking? Yes, this question asks how you as a designer can observe your design process. Why is this important? When you become truly aware of your creative process, you are able to step outside of it to ask important questions and make critical decisions to improve and optimize how you design.