contact maria lorena lehman

send your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

spECIAL MASTERCLASS: Design concept formulation

AHA MOMENTS, GUARANTEED.

Join Now to learn my HPA Design Formula to improve your architectural design concept formulations. This formula will help bring your mindset, skillset, and project design results to new heights. Plus, get the Design Insight Digest, FREE.

CLICK HERE TO JOIN NOW

How to Find Your Uniqueness as an Architect and Gain a Competitive Advantage

By Maria Lorena Lehman — Get more articles like this sent to your email HERE.

‍Image Credit: © Geralt | Pixabay

THE FIRST STEP: AWARENESS & CONTRIBUTION

When designing, do you strive to design projects that look and function like other projects already built? Or do you strive to create a unique and original contribution to the discipline of architecture? If you concentrate on the latter, then you are a step ahead toward finding and leveraging your own uniqueness as an architect – and this uniqueness can give you a significant competitive advantage to help set you apart from your competition.

It is important to ask yourself what unique qualities or resources give you that extra edge when competing to win an ideal client or new project. You see, your design process can benefit greatly from those aspects that make you design in the way that only YOU can. For example, is there a certain knowledge, experience, or vision that you bring to the project? And how can you leverage these to enhance both your design results, and the way in which you present those results to prospective clients?

IDENTIFY YOUR DIFFERENCES & LEVERAGE THEM

Perhaps you have a unique personal experience with an environment that informs, influences, or inspires your work. Or perhaps you have education in a field that is seemingly unrelated to design, but it still frames the way you think about and design for people. Or perhaps you have a design vision that drives your body of architectural works. It is important for you to be aware of how your past experiences, both personally and professionally, influence the way you see the world and the way you design for that world. It is within that uniqueness that you can set yourself apart as an architect that pulls from a wide-range of resources (both internal and external).

Today, take a moment to think about what makes you unique as an architect. What do you offer through your design abilities that makes your work different (in a positive way)? Then leverage this to help your design process even further, so you stand uniquely and cannot be compared to the competition because they do not offer what you offer.

Find your unique competitive advantage, and leverage it to help you design and present architectural projects in ways that truly contribute to a better world – all because you incorporate what you have determined makes you unique as a designer. Your clients will notice.

...

what members are saying...
Maria: I came across your website through a reference in today's Architect Weekly ezine and am delighted I did. I'll bookmark your site and check back often. I read the first article and then the second and thirty minutes later realized how much time had passed. I've been practicing for thirty years and have always missed the stimulation of academia. I find each of your brief dissertations sort of like a day in design studio. Thanks for the inspiration.

Ron Ward
AI Group Design
I am excited to see you touch a vein of values in architecture, I have been chasing myself for years. Your depth of involvement in these very deep subjects is really beautiful and passionately dealt with and well written. Sound, color and value, shape, texture, scale, smell.... all definitive measures of the spaces we should be alert to. [...] I will savor the rest of your investigation of sensuality in architecture. I'm Glad I found you.

Dennis McLaughlin
McLaughlin Architect
read more testimonials
blog article categoriesresearch designs

Maria Lorena Lehman is an award-winning visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Polytechnic Institute and a Master in Design with Distinction from Harvard University Graduate School of Design.

maria lorena lehman, as seen in...
featured posts
Design Process

How Design Fiction Can Help Your Design Iteration Process

As an environmental designer, it is important to make smart design decisions during your creative process – at all stages. This is where the practice of design fiction can be injected into your process, to help you formulate not just one design solution that you iterate; but a variety of possible solutions that you can compare, test, or explore quickly at the beginning of your concept formulation process.

Design Creativity

How "Unbuildable" Design Concepts Can Advance the Architectural Discipline

In history, there have been times when an “unbuildable” concept, only realized on paper, was paradigm shifting – as such concepts served to shift the mindset of the people toward greater innovative possibilities for the future. I still find it fascinating to see these “unbuildable” concept drawings from yesteryear, and then to think about how our current “unbuildable” concepts will impact the future of our present time.

Technology

How to Learn from the Future to Become a Design Pioneer

As is typical with the present-time, we are always in the midst of emerging trends. For designers, this means either following the trends or setting new ones by being well ahead of the curve. Environmental design is no different. As advancing technologies like virtual reality lead to augmented realty, or as interactive physical space leads to adaptive physical space, it becomes fascinating (and necessary) to question where these technological developments are heading.