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The Rising Role of the Building System Aimed at Using Social Media

By Maria Lorena Lehman — Get more articles like this sent to your email HERE.

Image Credit: © Oversocialized | Flickr

As the World Wide Web and social media encourage more and more digital and virtual social interactions, will the role of the architectural building system have a new place in contributing to or detracting from the way we humans interact with each other? With so so many people now using social media, I think the answer is yes.

In an article I read recently called Is a Social Crash Coming, the notion of a “hyper-connectivity” surfaces along with its ramifications in terms of human touch — or the ability for people to engage in person-to-person interactions. As an architect, I think this is a very interesting topic, especially when thinking about the role architecture has had. As an example, think of the effect of the “agora” as a Greek gathering place…it changed the dynamic of how people interrelated and behaved.

As the World Wide Web and social media make us more “present” in the minds of so many more people than ever before, I think that architectural design will need to refresh its ability to provide great focus for its occupants, by helping them to make the most of their personal face-to-face connections, while also staying current within their often global social media networks.

Buildings that “Read” You to Help You with Everyday Life

Part of this challenge will be a building’s ability to help occupants visualize and make sense of a tremendous amount of incoming information (a large part of which is coming from all of their social networks), while also helping occupants take that information from those connections that they find useful, to ultimately be able to inject what is of prime importance and relevance into their everyday real-world life.

For instance, while working in an office building an employee might be trying to work contingently on a project task at hand, while also being interrupted by numerous social media requests coming from both faraway and neighboring coworkers. In this case, an adaptive architecture could understand which interactions are happening when, and help the employee to extract information into his or her physical office for future meetings or presentations that will happen that day on location (within the office building).

Thus, the architecture could help that employee work more efficiently, with less stress and with greater foresight — as such an office might also be prompted by that employee’s social media interactions to prepare itself for upcoming brainstorming or a more formal presentation meeting at hand. Thus, the office could change itself transiently throughout the day as “virtual conversations” occur that affect the present employee’s tasks at hand.

In the end, as an architect you should keep your eye on emerging social media trends, for they are changing the way people interact both socially and professionally. And of course, architecture plays a large role in how people carry out their lifestyle design. For this reason, architectural design can be used as a social tool to help people make the most out of their many “connections”.

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Maria: I came across your website through a reference in today's Architect Weekly ezine and am delighted I did. I'll bookmark your site and check back often. I read the first article and then the second and thirty minutes later realized how much time had passed. I've been practicing for thirty years and have always missed the stimulation of academia. I find each of your brief dissertations sort of like a day in design studio. Thanks for the inspiration.

Ron Ward
AI Group Design
I am excited to see you touch a vein of values in architecture, I have been chasing myself for years. Your depth of involvement in these very deep subjects is really beautiful and passionately dealt with and well written. Sound, color and value, shape, texture, scale, smell.... all definitive measures of the spaces we should be alert to. [...] I will savor the rest of your investigation of sensuality in architecture. I'm Glad I found you.

Dennis McLaughlin
McLaughlin Architect
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Maria Lorena Lehman is a multi award-winning visionary author, designer, and educator from the United States. Maria holds a Bachelor of Architecture with Honors from Virginia Tech and a Master in Design with Distinction from Harvard University Graduate School of Design. CLICK HERE to learn more.

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