Film Sense is a design innovation project that disrupts how buildings are typically thought to evoke experience. For this, a Film Museum is designed to act like a camera that frames, moves, and filters the exterior world. Visitors to this museum become the film as they process what the building captures with their eyes, cognition, and memory.
All Images © Copyright by Maria Lorena Lehman | MLL Design Lab, LLC
Film Sense: An Immersive Film Experience.
Sketchup/ Lumion 9 / Camtasia
FilmSense is a design innovation project that disrupts how buildings are typically thought to evoke experience. For this, a Film Museum is designed to act like a camera that frames, moves, and filters the exterior world. Visitors to this museum become the film as they process what the building captures with their eyes, cognition, and memory. For example, a window in this building is like a camera viewfinder that bridges the exterior with the interior in ways that are ever-changing. No longer does a window simply let in one view. Instead, it allows for a view to be set in motion, like a movie camera, as the building rotates and visitors navigate through the Museum. For this reason, design emphasis is placed on the framed views that the architectural form creates, rather than on an architectural form that gets window views placed as an afterthought. Consequently, this FilmSense design innovation project rethinks visitor experience into an immersive real-world film ― evolving architectural moments from the ordinary into the unforgettable.
This architectural project expands upon the use of metaphor as an opportunity to positively disrupt the way architectural experience is designed. Instead of building an architecture to house function that dictates form, this project uses function derived from metaphor to innovate occupant experience through form. In other words, as a building is designed to function like a camera, the resulting occupant experience evokes new ways for occupants to perceive themselves, the building, and the exterior context through the architectural form. This FilmSense experience also depends on a play of “film-like” perspective alignments that guide occupant orientation and views in an ever-changing linear progression as the architecture rotates to follow the sun’s movement across the sky.
Within your own architecture projects, how do you use metaphor? Is it used to simply heighten aesthetic architectural quality? Or do you use metaphor to innovate and shift paradigms of occupant experience as well? Within this FilmSense project, the camera is used as a catalyst to renew the way we think about the built environment – to bring such architecture from passive to more active roles. As you work to innovate experience within your own building projects, I invite you to think even more deeply about how to use metaphor more strategically in your design process. This will provide you with a renewed lens by which to see your project, to heighten its poetics, and to innovate extraordinary occupant experience that may pioneer new design function, aesthetic, and meaning.